Role: Designer
Responsibilities: Creative Process, Copy, Brand Identity
Tools: Adobe In Design - Adobe Illustrator
Overview
The project direction was to create a conference that is important and relevant.
Consumption and population growth can harm the environment and cause plastic pollution in our oceans. We need to start using packaging that is better for the planet. That's why we're hosting the Eco-Pack Conference - to show how eco-friendly products can benefit society. The conference will help people learn about sustainable packaging and inspire them to make positive changes. We believe that everyone has a responsibility to protect the environment and that the conference can help us achieve this goal.
Process
Naming Logo
For this assignment, I began by thinking of unrelated experiences that shared a common emotional response. Then, I wrote adjectives that align with conference goals. Lastly, I chose eco-pack because it is clear, simple, and reflects the purpose of the conference.
IDENTITY
I wanted to create visual attraction, focus point, movement, energy, and innovation for the visual.
Logo Images
MOODBOARD
Style Guide
BOOKLET
POSTER
The design for the poster was inspired by the logo, emphasizing the world around us. It is a sense of evolution and innovation creating visual movement and form like air passing to the future.
