Project: Saddle Stich Booklet
Client: AFH Senior
Role: Marketing Designer
Tools: Adobe Indesign, Illustrator, Photoshop
Overview
AFH Senior is a Washington-based company that provides assisted living services to seniors. Their goal was to expand their business nationwide through franchising and needed a brochure to showcase their franchise opportunity to potential investors.
Design Process
I researched the senior living industry and reviewed AFH Senior's branding guidelines to begin the project. I then developed several design concepts aligned with the company's brand and goals and presented them to the client for feedback. After several revisions, we settled on a design incorporating bright colors, custom illustrations, and a clear information hierarchy.
Design Features
The AFH Senior franchise brochure features a clean, modern design with custom illustrations and infographics that convey the warmth and compassion of the company's services. I mainly used the orange and green from the brand guideline palette to make the brochure stand out and create a positive, welcoming tone. The layout is easy to follow, with clear headings and sections highlighting the franchise opportunity's key benefits and features.
Context
The AFH Senior franchise brochure was created to attract potential investors to the company's franchise opportunity. The brochure needed to be visually appealing, informative, and easy to understand while aligning with the company's brand and messaging.
Outcome
The AFH Senior franchise brochure was well-received by the client and effectively communicated the benefits and features of the franchise opportunity. The client was able to use the brochure to attract new franchisees and expand their business nationwide.
Images: Include several high-quality images of the brochure in your portfolio, showcasing the design and key features.
Final Work
